What we publish. What the press says. What the work has won.
Three LinkedIn newsletters from the team that builds the work. Press releases as they ship. And forty-seven years of recognition behind it all. One page, three windows on the company.
Why three.
The Sizzle® platform sits at the intersection of three categories the rest of the industry treats as separate disciplines: how AI looks people in the eye (Synth Humans), how AI runs inside the physical world (Edge AI), and how AI changes the way brands buy attention (AI Interactive Advertising). One thesis. Three lenses.
Each newsletter is written for a different reader and a different week of the buying journey. Together they cover the full Sizzle® point of view — from the AI that delivers the conversation, to the infrastructure that makes it real, to the commerce model that makes it accountable.
All three live on LinkedIn. Read what’s relevant. Subscribe to the ones that move your business.
Pick your lens. Subscribe on LinkedIn.
Each newsletter publishes regularly on LinkedIn. Click through to read the latest articles or hit subscribe to get every new edition in your feed.
AI Interactive Advertising.
The end of the passive ad. Where brand storytelling becomes a two-way conversation and the unit of measurement shifts from impression to interaction. The craft, the placements, and the deployment patterns that are rewriting the advertising playbook.
- Interactive AI ad units and how to plan a campaign around them
- Synth Human® brand ambassadors as a media buy
- Attribution: the moment a viewer becomes a customer
Edge AI Delivering Real ROI.
Where AI infrastructure meets the P&L. The strategy, architecture, and deployment patterns of Edge AI — intelligence that runs where the moment happens, with the latency, privacy, and resilience that the cloud can’t guarantee.
- Edge AI deployments and their measurable returns
- The architecture choices that separate winners from research projects
- Privacy, compliance, and the case for keeping data in the venue
The Future Has a Face.
The on-camera AI era, week by week. How Synth Humans® are deployed across hospitality, healthcare, retail, civic, golf, and beyond. The technical craft, the brand decisions, and the moments where a Synth Human® moves a customer’s decision.
- New persona deployments and what their metrics teach
- The Casting Studio — 311 brains, 200 faces, the math
- Brand decisions about voice, demographics, and consumer-choice casting
What we announce. When we announce it.
Sizzle® publishes press releases as deployments, partnerships, and product milestones earn the attention. Every release is linked, dated, and archived here.
The first Sizzle® press release ships Tuesday.
Headline and full announcement will be published here when the release goes live. Bookmark this page or follow Sizzle® on LinkedIn to be the first to read it. Crosslinks to the relevant product and case study pages will appear alongside the release.
Next announcement in production.
Future Sizzle® press releases will land here as they ship.
Media coverage roundup.
Third-party press, interviews, and analyst coverage will be curated here as Sizzle® shows up in the broader conversation.
Conferences, panels, keynotes.
Where the Sizzle® team is presenting and what we’re saying when we get to the microphone.
Forty-seven years. Two hundred sixty-five trophies.
Sizzle® was born from The Illusion Factory® — the Hollywood entertainment-marketing studio that has been telling stories audiences believe in since 1979. The medium changed. The craft is unchanged.
Four reasons to subscribe. All practical.
These aren’t marketing roundups. Each edition is written by the team that builds and ships the work — with the receipts to back it up.
Written by builders, not commentators.
Every edition comes from the team that designs, deploys, and runs the work — not a content desk paraphrasing other people’s coverage.
Real deployments, not hypotheticals.
The case studies, metrics, and architecture decisions come from actual projects shipping right now — UN COP 16, Sizzle Golf, hospitality, retail, civic.
Three lenses for three audiences.
Subscribe to one, two, or all three. Read the ones that fit your role. Skip the ones that don’t. We won’t feel hurt.
Free, on LinkedIn, easy to leave.
No email gate, no marketing sequence, no aggressive nurturing. Unsubscribe with one click. The work earns the readership.
The fastest way to know what Sizzle® is shipping. Before the press release.
If you’d rather have one conversation than three newsletters, that works too. Schedule a walk-through and we’ll cover whichever pillar matters most to your business.