Sizzle is the company behind the first operating system that embeds intelligence directly into physical environments — turning sensors, screens, and human presence into real-time, context-aware decisions.
We believe that the future of interaction, experience, and commerce isn’t defined by screens alone — it’s defined by environments that sense, decide, and act appropriately.
Sizzle exists at that intersection.
Unlike software that waits for input on a dashboard or in an app, Sizzle is built for:
Real-time decisioning at the edge
Because environments must respond before the moment passes.
Judgment-first intelligence
Not “always on,” not endlessly chatty — but governed to behave appropriately.
Contextual continuation
Experiences extend only by choice, not by default.
We created Sizzle to elevate real-world interaction into something that feels intentional, rewarding, and respectful — for people, brands, and environments alike.
Sizzle is the evolution of decades of innovation in experiential technology, behavior-aware systems, and human-centered design. Our team combines expertise in:
Edge AI and real-time inference
Governed synthetic reasoning
Human-in-the-loop safety systems
Experience design at scale
Enterprise integration and deployment
We are engineers, designers, strategists, and stewards of real-world intelligence — not just software developers.
We engineer systems that respect privacy, defer to humans appropriately, and treat silence as a valid outcome.
Behavior must be driven by environment and purpose — not by default engagement metrics.
Real-world intelligence isn’t harmless when it fails. We design for safety, predictability, and accountability.
We build with partners, not for them — enabling integration into existing infrastructure without unnecessary reinvention.
Sizzle’s roots are deep in experiential innovation and consumer engagement. Our legacy over 47 years as The Illusion Factory spans collaborations with major brands and environments where presence and behavior matter most. Over decades, our teams have contributed to systems that:
Activate audiences in physical and digital spaces
Elevate brand interaction through meaningful experiences
Bridge the gap between engagement and value creation
This history informs our platform maturity, but not our future direction.
Sizzle is not tied to any one industry. The principles of real-world intelligence apply everywhere people congregate:
Retail and customer service
Public destinations and venues
Travel and entertainment experiences
Sports and leisure
Accessibility and care environments
Media and experiential publishing
Our ambition is to make intelligence in the physical world:
Trustworthy
Governed
Predictable
Valuable
Human-centered
Las Vegas Weekly
Scan magazine ads with the Sizzle App
• 67% – 74% Clickthrough Rate
• 4.25 min average dwell time
Pepsi / New England Patriots
Scan Augmented Reality Pepsi Bottles to unlock prizes
• 74% Fan Engagement Rate
• 37% Clickthrough Rate
Pepsi / PGA Conference
Scan Augmented Reality Pepsi Bottles to unlock prizes
• 74% Fan Engagement Rate
• 37% Clickthrough Rate
United Nations
108 Nations Attending
Synth Human Hosted
• 49% Fan Engagement Rate
• 41% Clickthrough Rate
Sizzle is a real-world operating system that embeds Edge AI, human-like intelligence, identity, and commerce directly into physical environments—enabling spaces to sense, decide, and respond in real time.
Is Sizzle a software product or a platform?
Sizzle is a platform. It supports multiple expressions—Edge AI, Synth Humans, Experience Pass, and environment-specific intelligence—without requiring separate systems for each use case.
Edge AI means intelligence runs locally—on-site, near the sensors and interactions—rather than relying entirely on the cloud. This enables lower latency, greater privacy, higher reliability, and contextual decision-making in real time.
Sizzle works with signals such as presence, motion, gesture, dwell time, interaction state, and environment context. It does not require personal data to function effectively.
Often no. Sizzle is designed to leverage existing infrastructure—cameras, displays, kiosks, microphones, and IoT systems. Where needed, Sizzle can also pair with purpose-built Edge hardware.
Synth Humans are one expression of Sizzle—human-like digital concierges that appear when context allows. They are governed by strict rules: they can engage, defer, escalate, or remain silent depending on the situation.
